Why Consumers Will Pay a Premium to Get Less Product

Why Consumers Will Pay a Premium to Get Less Product
With the super-sizing of meals, restaurants found easy profits from consumers willing to pay a little extra to get what seemed like a lot more. Now, to appeal to health-conscious consumers, restaurants and food manufacturers are rolling out snacks, beverages, and meals in tiny portions. And miniaturizing could prove to be just as profitable as super-sizing.

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